THE FA HAS UNVEILED ITS AMBITIOUS NEW WOMEN’S AND GIRLS’ FOOTBALL STRATEGY.

The FA’s new four-year strategy, titled 'Inspiring Positive Change', pledges to create a sustainable future for women’s and girls’ football in England.

The strategy outlines The FA’s EIGHT transformational objectives to be achieved by 2024:

  • EARLY PARTICIPATION – Every primary school-aged girl to have equal access to football in school and in clubs

  • DEVELOPMENT PARTICIPATION – Every girl to have equal access to participate for fun, for competition and for excellence

  • CLUB PLAYER PATHWAY – Collaborate with clubs to develop an effective highperformance, inclusive player-centred pathway

  • ELITE DOMESTIC LEAGUES AND COMPETITIONS – Create the best professional women’s sports leagues and competitions in the world

  • ENGLAND – Win a major tournament

  • FOOTBALL FOR ALL – Recruit and support a motivated, diverse range of local leaders organising football for their communities

  • COACHING – Support the development of exceptional coaches at every level of the game who are representative of our society

  • REFEREEING – Ensure that every female referee afforded high-quality bespoke learning and development opportunities from grassroots through to the elite game



The strategy will see football embedded for girls in schools, as part of the PE curriculum and in afterschool sessions, setting the target that 90% of schools [both primary and secondary] in England to become part of The FA Girls’ Football School Partnerships network, supported by Barclays. Away from school, it pledges to provide every girl with a Wildcats programme within easy travelling distance of their home.

Working alongside national partners, specialist community groups, and national inclusion advisory groups such as The FA Asian Women in Football Advisory Group and The FA Refugees and AsylumSeekers in Football network, the strategy will identify, develop and support female leaders from diverse communities.


Baroness Sue Campbell, The Director of Women’s Football at The FA said: “Football has the power to change lives for the better. It can contribute to physical and mental wellbeing, it can provide opportunities to compete and collaborate with others, and it can help to shape the place of girls and women in wider society.

“Our new four-year strategy is based on understanding an individual’s motivation to play – for learning, for recreation, for competition and for excellence. We want to ensure there is access and opportunity for every girl and woman to play, coach, spectate, officiate, manage or administer if they so wish and the game to be truly representative of our society across all characteristics and social backgrounds.

“The FA’s new Inspiring Positive Change strategy will build upon the foundations created by The Gameplan for Growth and deliver truly transformational change to the women’s and girls’ game.”